Five video ads, ready for you to film

Hook · pick one of three

Script

On screenDr. Rob to camera, studio portrait setup. Lower third: Robert Whitfield, MD, FACS · Board-certified plastic surgeon.

I'm Dr. Rob Whitfield. I'm a plastic surgeon in Austin, Texas, and for years I've done something on camera that a lot of my colleagues think is a waste of time.

I sit down and answer the questions my patients actually ask me, properly, for ten or twenty minutes at a time. Will I wake up after anesthesia, how am I supposed to sleep after surgery, is this normal.

B-rollHim filming in the podcast headset, then a slow scroll down his YouTube channel page showing 1.98M subscribers and 4.5K videos.

That's the whole format, long answers to real questions. Those videos grew into a channel with 1.98 million subscribers and more than 4,500 videos, and today patients fly in to see me from over forty states.

It was never that doctors are bad at social media. We were told social media means trends, and patients don't book from trends, they book from answers.

I call the system The Answer Engine, and I'm teaching it to other physicians in a free live masterclass. I'll show you how to film a month of patient videos in one afternoon, using the questions you already answer in every consult.

And if you're worried it'll make you look like an influencer, it won't. You'll look like a doctor explaining things clearly to people who deserve answers.

Hook · pick one of three

Script

Think about what a consult actually is. You spend twenty minutes answering the same questions you answered yesterday, often for someone who's comparing you with three other surgeons on price.

Now film that same answer once, ten minutes long, and let thousands of people watch it before they ever pick up the phone.

B-rollHis thumbnail for "The Inflammatory Clues Your Doctor Is Missing" with the view count, 2.8M, highlighted. Then three more thumbnails slide in.

I'm Dr. Rob Whitfield, I'm a board-certified plastic surgeon and a Fellow of the American College of Surgeons, and I've filmed more than 4,500 of those answers. My channel has 1.98 million subscribers and over 35 million views, and most of those videos started as a question a patient asked me.

An answer you film once keeps explaining your work to patients for years, in cities you've never advertised in. That's how a local practice turns into a destination practice.

On screenDr. Rob in the headset, smiling. Text: one afternoon a month.

I call it The Answer Engine. In a free live masterclass I'll walk you through the whole thing, starting with how to film a month of patient videos in one afternoon. If you're thinking you don't have the time, I get it. That one afternoon is the only filming time it asks of you.

Hook · pick one of three

Script

You know the calls I mean. The ad brings in a lead, your coordinator spends twenty minutes on the phone, and the first real question is how much. Then they book with whoever's cheapest, and next month you pay the agency again.

That isn't your fault and it isn't really the agency's either. An ad can get someone's attention, but it can't make them trust a surgeon they've never heard speak.

On screenDr. Rob in the headset, adjusting his glasses, "Rob Whitfield MD" scrubs visible. Lower third: Robert Whitfield, MD, FACS.

I'm Dr. Rob Whitfield, I'm a board-certified plastic surgeon in Austin, and my channel does what an ad can't. Patients can watch me explain their situation, properly and at length, before they ever book, so the first conversation with my team starts from understanding instead of price.

B-rollQuick cuts of his long-form thumbnails, then the discovery call booking page from his site.

I call the system The Answer Engine. You answer the questions patients already ask you, in long form, and then a simple discovery call that your team runs turns those viewers into booked consults, so you only meet people who are ready.

That's how my channel works, with 1.98 million subscribers and patients who fly in from more than forty states. You don't need a bigger ad budget, you need patients who already trust you.

And if you're worried about compliance, the format is education first, and I'll show you how we handle patient consent and releases.

Hook · pick one of three

Script

Most of us were trained to think that if we did good work, the referrals would keep coming. And for a while they do, until a referring doctor retires, or a group gets bought, or an insurance panel changes its rates, and you realize you never owned any of it.

On screenDr. Rob to camera, calm and serious for this beat. Lower third: Robert Whitfield, MD, FACS · 2019 President, ASERF.

I'm Dr. Rob Whitfield. I'm a board-certified plastic surgeon and I was the 2019 president of the Aesthetic Surgery Education and Research Foundation, so I'm not a marketer telling you this.

Patients deserve answers, and when they can't get them from their own doctor, they go looking for someone who'll explain it. I started answering those questions on YouTube, in long form, and that channel now has 1.98 million subscribers. Patients fly in to see me from more than forty states.

B-rollMap of the US with pins filling in across 40+ states, over a scroll of his channel's video grid.

The system's called The Answer Engine, and it gives you a source of patients that doesn't depend on anybody else's goodwill. In a free live masterclass I'll show you the long-form format behind it, and how a viewer becomes a booked consult without you ever getting on the phone.

You don't need to go viral or post every day for this to work. You need answers good enough that someone will travel for them.

Hook · pick one of three

Script

B-rollHis 6M-view episode with Kyle Landry PhD, view count circled. Then the channel header with 1.98M subscribers.

I'm Dr. Rob Whitfield, board-certified plastic surgeon, and my channel has 1.98 million subscribers. If you've tried posting and got nothing back, I'd like to save you some time.

First, you don't need ideas. You need the list of questions your patients already ask you in every consult, because each one of those is a video, and you can film a month of them in one afternoon.

Second, go long. Ten minutes that properly answer one question will do more for a medical practice than any thirty-second trend, and you title it the way a worried patient would type it. One of mine is called The Inflammatory Clues Your Doctor Is Missing and it's been watched 2.8 million times.

On screenDr. Rob in the headset mid-explanation. Text overlays appear one at a time: the questions, go long, your team books it.

Third, don't take the calls yourself. My patients book a discovery call that my team runs, so by the time I meet someone they've already had their questions answered.

Put together, that's what I call The Answer Engine, and it's why patients fly in to see me from more than forty states. I know it can feel a bit self-promotional for a doctor, but answering people's questions honestly is just good medicine on camera.